
Julie Gray
If Not Now, When?
In the weeks after October 7th, I was stunned by how quickly antisemitism surged online. By every metric, my content—focused on Holocaust education and Jewish life—had been successful. Millions of views, press coverage, deep engagement. And yet, almost overnight, those hard-won narratives were drowned out by distortion and hate. It was a sobering reminder: even powerful messages can be undermined when bad actors weaponize algorithms and disinformation.
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A few months later, while being filmed in Berlin for an Arté documentary, the young German director told me—gently, curiously—that she had never met a Jew. Her questions were thoughtful, but her lack of knowledge was striking.
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That’s when it hit me: ignorance and invisibility feed the problem.
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This is no time to retreat. These past (almost) two years have changed me—personally and professionally. I now understand my mission more clearly than ever: to help Jewish voices break through, not just in moments of crisis, but every day, in every medium.
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My past work has connected me with educators, nonprofits, academics, influencers, and thought leaders. I believe we all have a role to play—whether you're giving a speech, raising funds, making a film, writing research, or simply sharing Jewish life on Substack or Instagram.
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We need to be louder, smarter, and prouder in public. Jewish identity must not be erased or sidelined—it must be amplified. And I’m here to offer my experience and knowledge to help.
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Who I Am ​​
I made aliyah and came to Israel in 2012. It was lonely; I did not have family in Israel. I had to reinvent myself and find meaning in my life from scratch. It didn't help that I didn't speak a word of Hebrew. I write a lot about what I have learned since then on my Substack, This Israeli-American Life. Then, in 2017, I met Gidon Lev, and it changed the course of my life yet again.
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My path has been a bit unusual: from Hollywood script consulting to co-authoring The True Adventures of Gidon Lev, to building a viral social media account about Holocaust education that reached millions.
(Over 9 million likes and 500K followers on TikTok and Instagram.)
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That work led to press, a book deal, and collaborations with innovators like Luc Bernard, creator of Fortnite’s Voices of the Forgotten.
When the stakes are high, meaningful digital engagement matters—and I’ve learned what works (and what doesn’t).
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I’ve taught storytelling at Warner Bros., CalArts, The London Screenwriters’ Festival, and universities in the U.S., U.K., Ecuador, and Israel.
I’ve volunteered with The Middle East Peace Initiative, Amnesty International, and the Afghan Women’s Writing Project—always seeking out stories that need to be told and voices that need to be heard.
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What I Do Today
I work at the intersection of storytelling, Jewish identity, and digital strategy. I’ve partnered with Hebrew University researchers, TikTok/ByteDance, Cyberwell, and eight former concentration camp sites to advocate for effective Holocaust education and build safer digital spaces.
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I’ve spoken at the European Jewish Association in Prague, taught at Yad Vashem, and led workshops across Europe on how to create content that informs, inspires, and makes people care.
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Let’s Work Together
Get in touch so we can start working together.